According to a survey conducted by website HubSpot, 63% of people don’t really know when they’re using AI. There are a great number of possibilities when it comes to unlocking the potential applications of this technology, and knowing how to harness that will mean we’re able to work better overall. Knowing how easily AI can be integrated within our day to day lives makes it easier to understand why we should be less confused by it, and far more excited. Here are a couple of ways you’re using AI without even realizing:
The most obvious thing on this list, most of us have become increasingly reliant on our smartphones to function as multi-purpose tools: they’re our maps, our diaries, and our mailboxes packaged in a conveniently portable device.
If you have an IPhone, chances are you’ve used Siri to open an app or call a friend. The programme runs on speech recognition software that uses machine learning to learn more about your most requested tasks and sync with your calendar. Certain apps are also programmed with similar technology that tailors to your specific interests as you move on.
If like the rest of us, you have some kind of mail account, you’re interacting with a form of AI. Platforms such as Gmail are able to detect important mails ( by using machine learning to detect frequent correspondences) and sorts this to the top of your inbox, while simultaneously detecting spam and sending them to your Junk folders.
If you have an Amazon account, you’re likely to have come across the ‘recommends’ page, a selection of items that are tailored to you based on your browsing history on the website. A little known fact is about a third of the web giant’s sales come from this section: and they’re using complex algorithms to ensure you’re seeing things that interest you.
Social media works similarly, with websites like Instagram and Facebook targeting ads to you they think you’ll be more likely to click on given your cookies. Though they may be annoying, sometimes these ads lead you to find your next favourite book or a snazzy coat you definitely do not regret purchasing.
Similar to Amazon, your Netflix account makes recommendations based on your viewing history, and the more you watch, the more it’s machine learning algorithm can suggest the perfect show or movie for you to binge on.
Amazingly, it can also register what time of the day you’re watching something, so if you’re likely to want something short in the morning, you may have noticed it’s able to recommend just that.
This month, we’re all about technological innovation! Read more about AI and productivity on our articles page.