In order to gain access to a wide candidate pool (which all recruiters know is the key to finding the best possible hire), you need to ensure your job ads are creative enough to be attention catching. Your job adverts are also reflective of your wider company culture and brand values, so it can be well worth investing a little time into ensuring they’re well executed.
If you’re struggling with increasing engagement to your job ads, here are a couple of handy tricks that can help speed things up, bringing you that much closer to your perfect candidate:
Easier said than done, we know. If you wish to distinguish yourself however, it is important to take a look at what competitors might be doing, and how you can do things differently. This could be done in a variety of ways, from advertising on different social platforms, stressing on different elements of the position than usual (instead of discussing how much experience is required, for instance, you may wish to stress on enthusiasm for your industry), and emphasizing what your organisation has to offer to any prospective candidates.
Technology makes it easier than ever to reach out to a large pool of candidates, though it’s important to be wary of being overly reliant on social media platforms that can be more casual than formal. Online platforms like LEAP allow you to have the best of both worlds, allowing you to showcase your company culture (just have a look at some of our employer pages) while appealing to a massive pool of candidates.
Nothing is more convincing than having an employee of your company speak about why they’re happy working there. Having your employees be brand ambassadors is a personal and attention-grabbing way of advertising job vacancies.
Incentivize sharing job ads amongst your employees – not only will that ensure you’re tapping into a network of individuals who are already probably like-minded with similar working values, but it also will catch the attention of someone who’s likely to ignore an ad promoted by the organisation itself.
A great rule of thumb when it comes to writing your job ads is to think about who you want applying for the job, and working backwards from there. If you want an enthusiastic employee to work in development, and are able to provide training and development for them, you’re likely looking for a millennial who’s recently graduated college.
Chances are cut and dry language about the types of software they need to be literate in is going to be less appealing than a well thought out or humour ad that stresses on the potential for growth. Job descriptions are not the same as your job ads – instead of merely listing necessary qualifications, attempt to highlight what makes your organisation unique.
For more information on how LEAP can help you, visit our articles page.