Simply put, employer branding allows you to communicate the mission and vision of your company in a way that is digestible to consumers, clients and prospective employees alike. Social media is a great tool for exactly this, and what you project to the world plays a key role in shaping what starts to be associated with your work. People want to be passionate about who they work for, and they want to know their office will be a place of opportunity and growth, not one that is static and fixed.
Many companies like to promote the little perks their employees get from working there, and it works to establish them as a fun place to be a part of. Whether it’s showing off catered lunches or having a bring-your-pets-to-work day, these are things that will help employees feel looked after, and notify prospective ones of a company culture that thrives on team work and a shared sense of humour.
A common route towards strategising employer branding is considering the kind of workforce your company requires. If you require more higher level employees, advertising a few catered lunches or dress-up days will do little compared to packages that are rooted in benefits, especially for those with families. Word of mouth is a powerful tool, so it is well worth exploring the possibilities of employer networking and rewards when it comes to promoting jobs and finding like-minded people to join your company.
The great thing about modern marketing is that it has become easier now more than ever to put your message out there with relatively little cost. Technology has changed the landscape of recruiting permanently, and will continue to do so for the considerable time to come.
Using platforms such as LEAP (we hate to brag…) helps boost your employer branding while making recruiting a whole lot easier. Creating a company profile and utilising video to show prospective employees just how engaging and dynamic working with you can be is most definitely a step toward building yourself the best possible team.