The best employees are ones who identify with and appreciate your company culture. If your organisation prioritises teamwork and has open office spaces, let your applicants know! This will draw in naturally extroverted people who do their best when they’re working collaboratively, which will only work in your favour. Conversely, if you prefer more traditional management skills, stressing on the opportunity for independence will bring you employees who want to develop their skills by working on their own.
Before committing to any position, people want to know what they’re signing up for. A great way to depict how equally challenging and rewarding work will be like with your company is to try and use written or recorded testimonials from different members of staff. Any prospective applicants get a taste of the enthusiasm and culture of the office, while feeling like they have an insider’s look into what working for your company will be like.
If you’re advertising internships or entry-level positions, a great way to pull in high-ability employees is by emphasising smaller perks that they will receive as someone who works for your company. Free coffee and baked goods, great office spaces and views, and a good locale are all things that are likely to enthuse applicants who are just starting out in the workforce. Revealing these details will also allow you to bring more personality and authenticity to your company, which will make it seem less intimidating to candidates.
Prospective employees will appreciate honesty - if their role involves extra hours or coming in on weekends then it’s better to reveal this from the get-go. This doesn’t mean you should bring all the doom and gloom on the first day - remember to offset any minor downsides with assurances that their work will be compensated, appreciated and make a meaningful impact on operations.