Employer branding is paramount when it comes to letting people know they’re working for a company with a mission and not a faceless organization. Candidates like to know they’ll be looked after in the environment they’re joining - they want to be enthused about their work as much as you require them to be. If you’re a smaller company, or you’re competitors have the advantage of a big name, a great way to stand apart is by providing modern resources, benefits packages, and a focused sense of brand value that indicates the strength of opportunity any employee would have access to.
Having a strong social media presence for candidates can add to their enthusiasm before they even begin. In a survey taken by Edelmen, it was found that 66% of candidates prefer to hear from employees of a company over an organization. Creating company videos where employees from various levels talk about their engagement with work is therefore a great way to attract more candidates.
You can find out more about the benefits of employer branding on our website.
To ensure an equally high standard of quality candidates, it is important to foster a positive company culture. Creative office spaces and catered meals are only a very superficial element of what this means. For the most talented employees, opportunities of mentorship and growth will be an important aspect of deciding whether or not to take a job. Additionally, transparency can be a really significant way to communicate to a prospective employee of a positive work environment. Honesty and authenticity can go a long way in indicating that your organisation is interested in an open relationship with their employees, letting them know they have stake in its’ development and progress.
Everyone wants an Ivy League educated employee with an advanced skill set. Yet more often than not, these are not the values that make the best employee. Instead, it’s high levels of emotional intelligence and willingness to commit to the company mission that garners the best quality of work. Skills can always be improved and built on, but there’s little substitute for a willingness to work hard.
Ranking a high level of emotional intelligence as a priority when hiring can therefore help you gain enthusiastic employees, who in turn will help foster a positive company culture, helping you build the perfect team for your needs.