In a survey conducted by recruitment company Robert Walters, a significant 67% of job seekers reported to using social media pages to gain insight into the company culture of a prospective job. Social media can be incredibly helpful when it comes to creating and fostering a unique employer brand, many job seekers place a lot of value on this when applying for jobs.
When it comes to actual networking and job-seeking, a majority of job-seekers continue to prefer using websites tailored for the purpose, such as LinkedIn. That being said, this does not take away the importance of other platforms: a whopping 75% of candidates have reported to checking corporate social media profiles to learn more information about the organisation, while about 54% checked up on career opportunities.
Having a targeted approach towards social media can be an incredibly effective way to reach a particular audience, something that becomes especially important when you’re looking to hire among your social media following. Thinking about social media strategy in relation to content creation and curation can, therefore, go an incredibly long way into convincing a prospective candidate to look up job openings and apply for vacancies within the company.
Various strategies can be adapted to augment this- consider incentivizing brand advocacy by your employees, and think about which platforms you get the most engagement, and focus on how you may be able to develop this even further.
When you’re trying to find the right hire, it can be helpful to look beyond a black and white resume. This is where social media comes in- using online application forums where candidates can exhibit more of their personality ( a little like the dynamic profiles on LEAP), or offering options for applicants to submit evidence of online portfolios or blogs can be an incredibly helpful way to assess whether they can make a good fit.
With the landscape of social media constantly evolving, it’s only likely to get increasingly intermeshed with modern-day hiring practices. Ensuring you’re curating your spaces selectively will ensure you’re maintaining an employer brand that engages and brings talented candidates to you – and who doesn’t want that?
Speaking of employer branding, a job profile on LEAP helps put your best foot forward to a massive pool of talented candidates. Learn how here.