Larger companies struggle with employer branding, mainly because it can be tricky incorporating the same core values across a diverse range of departments and people effectively. One way to overcome these challenges is by investing time and energy into researching brand perceptions and goals: you can do this by interviewing employees, conducting surveys, and having social media audits. Once you have an understanding of how your brand is perceived and is being engaged with, you’ll be able to figure out how to focus on values that work for everyone.
Having your CEO or senior members of the company involved in the branding process is crucial to its growth and success. Your prospective employees can gauge the involvement of senior leadership when applying to your company, and see someone who is engaged and enthused by their brand is far more appealing than feeling a disconnect between the message of the company and what its employees are actually doing.
Company culture is one of the most important ways you can show off exactly how your brand values are put to work within your organisation. There are many ways you can incorporate your company culture into a job ad, including job descriptions, optimising your website, and branded videos.
Employers who sign up for an account on LEAP have the option to film profile videos that allow prospective employees to see exactly what it’s like working for the company! This is a great example (if we do say so ourselves) of how you can highlight the best aspects of your employer brand through company culture.
This may seem obvious, but there’s no substituting someone who specialises in branding and brand awareness. Signing up for an account on LEAP is a no-fuss way to advertise job vacancies while using resources that bring your employer branding in sharp focus, with dynamic company profiles that allow employees to get a far more comprehensive understanding of your core values and company culture.
A branding expert will also help you set goals and create metrics through which you can measure the success of your efforts. Doing this can help you assess and adapt your brand to how your employees and even customers are responding to it, so it’s an important step in getting the most out of your company.
For more information on how to set up an account on LEAP, you can contact us on [email protected] – we’re happy to help!