This isn’t great news, for both candidates and companies who are hiring them. In the age of social media and websites such as Glassdoor, candidate experience is at the forefront of the hiring process. Since the brand image has become an important aspect of attracting top-quality candidates, being able to provide an experience that is constructive and positive is important not just for future hiring, but your business as well.
According to statistics published by career website CareerBuilder, 60% of candidates define a negative experience as one in which ‘the Employer never bothered to let me know the decision after the interview’. What’s more important is that 22% of these candidates warn prospective candidates from applying for any prospective positions because of this, which goes to show just how costly a negative experience can be for your organisation.
Recruiters have a tough job- managing multiple applications across different companies or job vacancies is not a simple task, and having to do this while simultaneously projecting a positive company culture and maintaining a carefully planned brand image can be overwhelming.
The best way to avoid making a mistake like forgetting to respond to a candidate is by using an applicant tracking software to ensure you’re on top of things. Websites like LEAP utilise a specially designed user-friendly interface to track all applicants to any given position, meaning you’re able to shortlist candidates, schedule interviews with them, and even ask them questions before they come in. It’s that simple.
Remember, your candidate experience is a direct reflection of your company culture. Telephone giant Virgin is a great case study in understanding the impact candidate experience can make on even the profit margin of a business: they found they were losing up to $5 million annually on customers lost through a negative experience during the interview process. The way they turned things around was to create a custom experience more honestly reflective of the ethos and culture of the company.
Wondering the best way to improve your hiring process? We’ve got you covered. Read more about how LEAP can help here.