With exponential growth and a trailblazing brand ahead of him, Jeff Bezos certainly seems determined to take over the world.
I happen to be one of the people that think he will actually do it. In fact, I think I bore most people I know by constantly banging on about what he has achieved with Amazon and what I believe is still to come from the giant of innovation. The fact is that if asked, Joe Public would think of Amazon as, ‘that online bookstore that started selling other stuff.’ Whilst this is true, it barely touches the true reach of the Amazon of today.
To truly understand the “Amazon of Today” it’s a good idea to look back over the Amazon of yesteryear and to understand the mentality, drive and vision behind the group that we now know and that’s exactly what Brad Stone has done with “The Everything Store”.
To try and cover everything that Amazon now touches within these few paragraphs would be a futile effort. In fact, it isn’t even attempted in this book. The real narrative of the book is a look at the drive behind building what has turned into one of the world’s most successful companies. The sometimes-ruthless drive behind Bezos’s growth and absolute determination to deliver the best possible customer experience is sometimes uncomfortable reading. Learning of the industry casualties along the way to Amazon’s market prevalence, and the frequent, and somewhat famous, Bezos tantrums gives a squirming sensation to the reader, who has undoubtedly been an Amazon customer themselves.
However, stripping away the sense of ruthlessness, the book gives the reader a real-life account of the lengths required to achieve Amazonian success. Regardless of whether the tactics are something to agree with, they are inarguably a demonstrable case study in business strategy.
Brad Stone was never granted direct access with Jeff Bezos, however, he did get to sit with multiple key Amazon executives and the result is an authoritative, researched and balanced account.
As a business owner I personally empathized with the Ying and Yang of balancing uncomfortable (though never unjustified) means to achieve successful ends, and I would totally recommend this book to anyone who has an interest in what it’s truly like running a business.
It’s been said before that “If you aren’t up to speed with the Bezos playbook, then you aren’t current with what it takes to start or run a business.”
Or, if you need some more reading inspiration head over to our blog for more book reviews.